For my final project on my second year of college I decided to create branding, packaging and advertising for a fictional bookshop cafe that I named Book & Bean. I wanted to create a coffee shop brand that had a broad target audience and I thought that bringing together 2 different topics (coffee and books), would do this. I also wanted my brand to represent sustainability by using recyclable materials for my packaging and takeaway cups, as well as designing a reusable coffee cups and the points card being on the app instead of a physical one to save paper wastage.